Zynga, a company specializing in the development of video games for social networks, has announced that it has reached an agreement for the purchase of Peak, a Turkish video game company for mobile devices: the operation cost 1.8 billion dollars (about 1.6 billion euros).
The acquisition, one of the most important ever in the sector, comes at a time when smartphone and tablet games are booming, due to the isolation measures adopted by many countries to fight the coronavirus.
Zynga was founded in 2007, but its success dates back to 2009 after the launch, via Facebook, of its best-known game, FarmVille, which reached 10 million daily active users in six weeks. As of August 2017, Zynga had 30 million monthly active users. Zynga's games also include CSR Racing 2, one of the most popular racing games on smartphones and tablets, developed by the British company NaturalMotion, bought by Zynga in 2014. Peak's most popular games include Toon Blast and Toy. Blast.
According to Zynga CEO Frank Gibeau, the purchase of Peak is expected to increase the number of average users who play Zynga's games daily by more than 60 percent. The company's shares from the start of the year to last Friday were up nearly 50 percent, and the announcement of the acquisition of Peak this morning in the pre-market opening pushed them further 4.5 percent to value. of $ 9.56 each.
