Xiaomi, the fourth Chinese company in the world for smartphone production, has formalized the request to go public in Hong Kong, with an initial public offering that will probably be the largest in the world since that of Alibaba in 2014 for 25 billion dollars. According to analysts, the company could raise up to $ 10 billion, reaching a valuation of around $ 100 billion. The analysts' estimate is almost double compared to the evaluation received by Xiaomi in 2014. The figure is even more remarkable if you consider that Xiaomi was founded just over eight years ago. Its rapid growth has been made possible by very aggressive commercial policies, with the sale of medium-quality smartphones at very low prices, on which the company has little profit. In recent years Xiaomi has managed to increase sales also thanks to the construction of 200 stores in China, which offer assistance by imitating the success of the Apple Stores.
To further differentiate its offer, now Xiaomi produces and sells a bit of everything: in addition to smartphones, it makes accessories to track one's physical activity, rice cookers, suitcases and other products that connect to the Internet and can be remotely controlled. The company has focused heavily on India, its second most important market after China, significantly increasing sales. Along with the request for the initial public offering, Xiaomi has publicly provided some financial data for the first time. The company generated revenues of $ 18 billion in 2017, up 67.5 percent year-on-year, managing to triple its sales in the West.
