The presentation of Urus, Lamborghini's new SSUV (Super Sport Utility Vehicle), is underway today at the Lamborghini plant in Sant'Agata Bolognese. The event – the Urus World Premiere – can be followed live on the Post or on the Lamborghini website.
The SSUV segment is a segment specifically introduced by the Emilian company for Urus, a model that has been talked about for some years and which has finally arrived in production. Lamborghini – which has belonged to the Volkswagen group since 1998 – presented the Urus prototype at the Beijing Motor Show in 2012, gathering intense curiosity and expectations among car enthusiasts and professionals. The company has anticipated some technical information on Urus, which will have the driving mode management system – “SOUL” – thanks to which the driver can choose six different ones: Sand, Road, Sport, Racing, Earth and Snow. The “Rhombus of Urus”, or the sound of the exhausts, is the result of Automobili Lamborghini's new cutting-edge acoustic chamber and is one of Lamborghini's most perceptible emotional experiences. Urus will be produced in the Sant'Agata Bolognese plant
