Facebook will change its name in the coming days, according to The Verge. The company could announce its new title next week, coinciding with the call for investors to reveal the results, scheduled for October 25, or with the Oculus Connect event on the 28th. The new name remains an unknown for everybody. Also for Mark Zuckerberg himself, who seems to have not decided yet.
The first information shuffled a name related to the metaverse and Zuckerberg's intention to turn the still known Facebook into a pioneer company in the use of virtual and augmented reality.
The latest rumors speak of 'Meta' as the next name for FACEBOOK Inc. , given that different domains related to this word have been acquired in recent weeks. One of them, meta.com, appears to have an important relationship with Mark Zuckerberg's company. Horizon , also related to the world of virtual and augmented reality, is another of the names that has been most speculated in recent days.
However, the Platformer portal ensures that the new name has not even been chosen internally, and that Facebook could look for a brand that goes beyond the commitment to the metaverse. In fact, the aforementioned medium highlights, through its sources, that the plans for a name change have been present for more than three years , but it has not been until the last two months when the company has set to work to choose a new brand and announce it to the world.
The name change of Facebook: a bet on the 'metaverse' or an attempt to clean up its image?
Mark Zuckerberg, CEO of Facebook Facebook has the perfect excuse for this name change. In recent years, the company has been exploring new areas that go far beyond a social network of the same name . Among them, the acquisition of WhatsApp, Instagram or Oculus, an augmented reality company, as well as its intention to launch software solutions or even products for the home. Now, with the intention of creating a new virtual environment, Facebook as the name of the parent company makes much less sense.
However, the name change comes at a very opportune moment, when the company faces a huge controversy over the misuse of its technologies and services. Therefore, it is not strange that the reputation is shuffled as an attempt by Facebook to clean up its image, despite the fact that the firm excuses itself with the new technologies that are yet to come.
