Amazon is no stranger to TVs, thanks to its Fire TV software found on devices like the Fire TV Stick and TV Stick Lite. So it might come as no surprise that the company is planning to launch its own Amazon-branded television in the U.S.
According to some sources, Amazon has been working on the TV for two years and could be launched as early as October. It would feature sizes ranging from 55 to 75-inch models.
The TV will be based on Alexa and development involves teams from Amazon Devices and Lab126, the company’s research and hardware division. TCL, which already makes some of the best Android TVs, is mentioned as a manufacturer, though Amazon is said to be planning a separate TV model internally.
This wouldn’t be Amazon’s first TV, as the company launched one last year in India under the AmazonBasics brand. The company also works with other companies to pre-install Fire TV software on some of the best Amazon Fire TV Edition TVs, similar to what Google does with Android TV.
If Amazon launches its own Alexa-based television, that could bolster the company’s efforts in home electronics, especially towards the holiday season. However, it will face stiff competition from Samsung and LG, two of the biggest brands related to the world of TVs.
