If you too have the opportunity to see logos online on the social networks of some companies that absolutely do not correspond to what you expected, know that there is a reason.
In fact, for a few days many very popular brands have been replacing their logo on their social media pages in favor of a clearly ugly version . Without compromise. Most of these logo changes took place on TikTok , but some companies, one out of all McDonald's , chose to carry this ” news “even outside the social network” of generation Z “and replace it elsewhere as well. For example on Facebook.
Although someone has commented critically on this choice, it was quite obvious that there was a reason behind this change of logo. And in this case the reason is a meme. Or even better, it's a Tiktoker, Emily Z, who decided to redesign the logos of the most famous companies because she just graduated in design.
This is obviously a comic gimmick, as all the redesigned logos are blatantly ugly and in some cases even wrong, like McDonald's, which has lost the n and the apostrophe.
We can therefore define this choice as a marketing gimmick seasoned with a lot of self-irony.
The choice to replace these logos elsewhere, as well as on TikTok where Emily Z is now very popular and companies are competing to have an ironic logo created, however, could have confused many people , who have never opened the short video social network.
However, we advise you to take a look at the videos, because they are very nice and can surely make at least a smile. At the end of the article you will also find a gallery of images of companies that have replaced their logo and also a TikTok of the newly renamed Amason that “applies” the new logo to its entire chain.
