For a couple of days in Las Vegas, Nevada, CES 2018, the largest electronics fair in North America and one of the most important in the world, has been underway. CES has existed in various forms for over 50 years: its first edition was organized in 1967 and has since been the best opportunity for technology companies – large and small – to showcase their new products, projects and concepts of various kinds, which sometimes remain as such without outlets on the market. The CES is organized in huge exhibition spaces with thousands of stands, where enthusiasts, experts, investors and journalists observe the main news. After a period of relative abandonment by the big Silicon Valley companies, this year the CES has had some important returns, such as that of Google which presented some news. Even if the Internet now gives companies the possibility to easily reach customers and media, with presentations in streaming, CES has maintained its importance as one of the few occasions during the year where you can touch the technological innovations.
However, large companies are rather reluctant to present fundamental news during CES, fearing that these will not receive sufficient attention from the press, as is the case in dedicated events throughout the year. Samsung, LG and other manufacturers have unveiled their latest models of ultra-high definition televisions, with the classic show of strength with giant screens, which occupy entire walls. The health device sector proved to be very new this year too, with gadgets you can wear to record your physical activity and others like a skin scanner, which can be connected to your iPhone to keep track of details. beauty treatments.
CES 2018 was also an opportunity for companies such as Google and Amazon to announce new agreements and alliances with manufacturers of various types of devices, interested in including personal assistants made by the two companies: Google Assistant and Alexa. According to some analysts, Apple lost an opportunity in this case by not attending the event. Nissan, Toyota and other auto makers have shown the progress they have made in self-driving cars, but there have been no eye-popping announcements. New smartphones have been unveiled, although Samsung will unveil its next Galaxy S9 in more than a month. Among the stands there were many robots, recurring household appliances that connect to the Internet (which then hardly ever buys anyone), drones of all shapes and types, new computers, smartwatches and virtual reality viewers.
