After 9 years of absence, Twitter recovers one of the characteristics that users most demanded: the preview of the content that is shared from Instagram . Both social networks made the return of this function official through their respective profiles.
This is undoubtedly a great novelty, taking into account that Instagram support for Twitter Cards was not available since September 2012 . It is worth remembering that, at that time, it was the Facebook platform itself that chose to prevent the preview of the content that was shared through a tweet.
Since then, all the Instagram content that appeared on Twitter did not show anything other than a link to the publication , accompanied by its description (if the user included it). In this way, a simple characteristic is recovered, but with the potential to cause a great impact.
It will not be strange, then, to see soon a barrage of tweets including content from Instagram. The preview flip will allow users to preview the post itself and choose whether to access or ignore it.
Instagram and Twitter sign peace after almost a decade
When Instagram removed the preview of its content on Twitter, the platforms experienced a public confrontation that was evident in every decision they made. A rivalry that was clearly enhanced when Facebook bought Instagram.
At that time, it was quite common for social networks to block integration features . Twitter, for example, had already removed the option to find the people you follow on Instagram on its social network. While Facebook also did something similar with the bird network. And in the middle of this story, users were held hostage to an inconsequential dispute.
Almost a decade later, the public continues to distribute their social interactions through the same companies, despite the changes suffered during their respective evolutions. This means that what Twitter and Instagram did to “destroy” each other has not worked.
The integration of Instagram with Twitter Cards is now available for all Android, iOS and web users . In any case, it is likely that the change will take a few hours before it becomes effective in all the accounts.
