Meta , the company of Mark Zuckerberg to which Facebook, Instagram and WhatsApp belong, has decided to change its name to the News Feed of Facebook , or the screen that is shown as soon as the app or website is opened (15 years after its introduction): henceforth, it will simply be called Feed .
The announcement came via a Tweet from the official Facebook profile, but for users (especially for Italian ones) absolutely nothing will change : according to the words of a company spokesperson referring to The Verge , “it's just a name change to better reflect the different content people see on their feed. The change does not impact the app experience “.
However, it seems that this name change is dictated by the need to reduce user confusion : some of these in fact thought that the News Feed was dedicated to news (news) , while for Facebook this screen is dedicated to posts and photos of friends and followed profiles i. When just said, it's confirmed by a note shared to employees, stating how “ the name” News Feed “made people think it was a place for news instead of posts from friends“.
