The Facebook Marketplace is becoming an increasingly popular tool for the sale of used items (and more) also in Italy . But Facebook Inc. apparently wants to push his foot on the accelerator again, proposing news that concern him closely.
They are called Live Shopping Fridays and are live shopping sessions that will take place on Fridays. The idea is to propose, in collaboration with famous brands and with any experts or influencers, live videos in which products are presented, offering the opportunity for viewers to ask questions about it. For Facebook, Live Shopping combines “the fun of live video with the convenience of online shopping”.
Nothing that has not already been experienced by brands, influencers and content creators on other platforms (or on Facebook itself), but being integrated within the Marketplace section , it will facilitate the purchase and integrate any special tools. In any case, it seems to see a sort of teleshopping at Mastrota to be followed directly on Facebook instead of on TV. For the moment, the novelty will only concern the US market, but it cannot be excluded that it will soon arrive in other countries as well.
