In all probability we should say goodbye to the YouTube Originals program shortly, unfortunately the most famous video sharing company in the world has decided that Originals content will always be smaller ) specifying that it intends to finance only projects that are part of Black Voices, YouTube Kids, Shorts and Live Shopping .
Despite this, the Originals shows that are still in progress will be completed, but it is good to expect less and less, and as a testimony to this, Susanne Daniels , leader of Originals, will leave YouTube on March 1, 2022.
YouTube initially wanted a product that was able to compete with paid streaming services like Amazon Prime Video and Netflix , with programs like Cobra Kai (which ironically was then bought by Netflix) and although it has had some success, it has never ever represented a significant threat for the competition, so much so that in the end it made the Originals productions free . The new strategy allows YouTube to fund more content creators while offering more opportunities to compete with TikTok and Instagram .
