After demonstrating what MUM, Google's artificial intelligence algorithm, is capable of when displaying search results related to the COVID-19 pandemic, the Mountain View company has wanted to bring the so-called Unified Multitasking Model to Google Lens and its search engine to offer a better search experience.
Google highlights that its promising AI is capable of understanding information in a wide variety of formats, such as images or videos. MUM on Google Lens therefore makes a lot of sense. The image recognition platform will soon be able to get more accurate results thanks to the ability to include text in visual searches.
Thus, if a user wants to obtain, for example, information on how to repair a puncture, he will only have to focus the wheel with the camera and type the question “how to repair”. Lens automatically, with the help of Google MUM, will display related results.
The Mountain View firm also plans to include a Google Lens button in the Google app for iPhone. Specifically, this shortcut will allow images on a website to be recognized to obtain purchase information. This feature will be available only in the United States for now. The image recognition service will also come to Chrome . The integration will be available to users around the world, and will allow you to select images, videos or text to search for related content without leaving the page.
Google MUM will also apply to videos, offering users the ability to obtain information related to the content that appears in the clip, even in the background.
More accurate and intuitive search results with the help of Google MUM
In parallel, Google has improved search results thanks to MUM technology. Starting with slight changes in the design on the results page to find information in a simpler and more intuitive way.
MUM, the Google AI will be able to show in a more visual way those results that may be related to the topic that the user is looking for. For example, if a person searches for “photo frames”, they can get results on how to hang a photo frame, the most common sizes, and so on. All this, from the same page.
On the other hand, Google will later offer the possibility of obtaining more detailed results and relevant information from those searches that may be more difficult to find.
Google Shopping will also receive some news thanks to MUM. Among them, a new product feed to discover, for example, clothes of a similar style or of different colors. In the United States, it will also be possible to check whether nearby stores have stock of the products shown in the results.
Finally, Google Maps in the US will offer a kind of “virtual” location for those places that do not have a specific address. The Google maps platform will also allow to know the area of forest fires .
