Google Trends collects a gigantic database, powered by its own search engine, useful for showing the user which topics are most searched for at the moment, in the last 30 days or in another window of time . In short, it is an extremely useful tool for numerous professional categories who work on the web. Or even simply for the curiosity to know which are the most frequent searches carried out in Italy and in the world.
From the Google Trends homepage we can go back to the trend searches of the last hours or type a keyword and verify the interest in it over time. Remembering that it is a free tool, let's go further to learn more about how it works, how it is used and what are the most useful functions to read the data.
As the name indicates, Google Trends is a tool that, based on the data recorded in the Google search engine, dynamically and graphically displays the frequency of topics and search terms of users in a certain period of time or region of the world. As it were, it measures the popularity of a theme over a certain period and in a particular place and also on a specific platform. It is a free tool available on Google that allows you to follow the evolution of the number of searches for a given keyword or topic over time.
While searching for a word, the tool shows a graph in which the horizontal axis represents the time – which can be from 2004 onwards – and the vertical axis the volume of searches . It is possible to have a detailed search by country, time, category and type of survey. Trends results are a collected part of Google's overall results. The search engine groups data, classifies it, links to a topic and removes personal information. This excludes data searched for by a few people, searches for a term made by the same person in a short amount of time and special characters.
Consequently, Google Trends is useful for a blogger to know what people are looking for to match content to certain searches and intercept traffic more easily. To a social media or content manager , the tool allows you to know the most sought-after topics and therefore to create high-value content and increase engagement. Google Trends is useful for a brand to check the position in the search engine compared to competitors and possibly revise the strategy.
A company can obtain useful information on the possibility of diversifying the product, investing in the business or expanding the business to other regions. An entrepreneur finds in Google Trends the tool to obtain information for the implementation of a business, based on the potential existing market. In any case, determining the trend of terms can allow to establish more effective keywords and tags for a website, content or digital guideline.
To start using Google Trends you need to go to the official website. No registration is required . The first page contains the most discussed topics on the Internet. Some very specific searches, such as proper names or many terms in quotes, may not have a large enough search volume to generate a graph.
Scrolling down, you will find the countries where the term is most searched, as well as related topics and research . It is also possible to compare two or more different search terms.
In addition to the basic features of Google Trends, we point out others that may prove to be strategic. Like the comparison one with which to compare two or more different search terms and measure their values. Just add a keyword click Compare on the top screen and type the keyword in Add a search term.
Google products is one of the most interesting filters because it allows you to know the popularity of a keyword over time not only based on Google search data, but also of the other products of the Mountain View company, such as Google Images, Google News, Google Shopping and YouTube Search.
