In its final quarter, which includes the 2018 Christmas shopping season, Apple generated revenues of $ 84.3 billion, down 5 percent from the same period last year. The reduction had been foreseen by the company at the beginning of the year, when a downward revision of the financial forecasts had been much discussed. Revenues from the sale of iPhones fell 15 percent year-on-year. The decline in revenues and profits is the first since Apple introduced iPhones more than 10 years ago. Apple initially expected revenues of $ 93 billion, the target that was revised earlier this year. The lower sales are attributed to a decline in demand in China for the new iPhones and to the prices of the new models presented at the end of summer 2018.
