The American company Clearview Ai will have to pay a fine of 20 million euros for carrying out a biometric monitoring of people who they are also found in Italy . The fine, imposed by the Guarantor for the protection of personal data , was also motivated by the fact that “the results revealed that the personal data held by the company, including biometric and geolocation, are treated illegally, without an adequate legal basis, which certainly cannot be the legitimate interest of the American company ''.
Furthermore, the company, which has claimed to have a database of over 10 billion images of people's faces around the world, has violated other GPDR principles such as ” those relating to the obligations of transparency, not having adequately informed users, of limitation of the purposes of the processing, having used user data for purposes other than those for which they were published online and of limitation of conservation, having not established times of data retention. The activity of Clearview AI, therefore, is in violation of the freedoms of the interested parties “.
Finally, the Guarantor has ordered the cancellation of all data of persons who are in Italy and has prohibited future collections through facial recognition.
