In the last time Spotify has focused a good part of its efforts to strengthen its catalog of podcasts, and the functions of the streaming service related to this type of content. But now he has decided to go one step further by partnering with JJ Abrams , as the renowned film director also makes the leap to narrative in audio format.
Bad Robot, the renowned producer of JJ Abrams, now has a new division dedicated to producing and developing original content in podcast format, with and without a script . Under the name of Bad Robot Audio , this division was born in collaboration with Spotify, and will be led by a former executive of the streaming service.
Christina Choi will be in charge of hosting Bad Robot Audio; comes from Audible, and previously worked at Spotify, being a key figure in the landing and expansion of the platform in the world of podcasts. “I hope that through our partnership we can create quality audio content that is meaningful, inclusive and creator-centered,” said Choi.
With JJ Abrams, Spotify ensures the exclusivity of more original podcasts
Image: Spotify According to Spotify, the alliance with JJ Abrams is through a multi-year agreement. Bad Robot's new audio division will have the mission of creating both fiction and non-fiction podcasts . For the streaming service, meanwhile, this will mean adding an entertainment industry heavyweight to its exclusive catalog.
Although it is logical to think that JJ Abrams will not be permanently linked to the day-to-day of Bad Robot Audio, or to the decisions about which podcasts to produce or in what way, his name is a magnet. So, appealing to the figure of the renowned director, it will not only be easier to capture the ideas of different content creators in audio format, but also the public.
“Bad Robot has produced some of the most fascinating and award-winning content in the world, and we can't wait to see their imaginative stories transcend the audio space,” said Dawn Ostroff, Spotify's Chief Commercial Officer of Content and Advertising.
No announcements have been made yet on what will be the first Spotify podcasts produced by JJ Abrams and Bad Robot Audio. Anyway, it would not be strange if the news begin to appear in the coming weeks .
