Today, video is one of the most popular ways for users to tell stories, but the applications built into Windows have lagged somewhat behind. Microsoft wants to forget those basic and unintuitive tools to give way to a new way of creating content. And, possibly to meet that goal, the company has acquired Clipchamp, a video editing software that stands out for its wide variety of features and ease of use .
While Clipchamp offers an application for Windows (available in the store), part of the power of the platform lies in the ability to run directly from the browser. For Chris Pratley, corporate vice president of Office, says that the benefit of the recently acquired solution is “the ability to process video using all the computing power of a PC with acceleration of the graphics processing unit (GPU), something that was previously limited to traditional video applications. ”
At the moment, Microsoft has not provided details on how Clipchamp could be integrated into its operating system. However, in a blog post he calls it “the natural choice to extend Microsoft 365-driven productivity.” As if that were not enough, he also considers it “ ideal for Windows , which is a platform for creativity without limits”. After these clues, the intentions of those from Redmond seem somewhat clearer.
Clipchamp web editor
Clipchamp, Microsoft's bet to promote publishing on Windows
Clipchamp's announcement comes minutes after Microsoft Product Manager Panos Panay revealed some details of the new Photos app . A short video shared by the executive shows a fresher design and new tools. In this sense, the future of Redmond may decide to integrate some of Clipchamp's functions not only in Microsoft 365 but also in their operating system.
Clipchamp, founded in 2013, is based in Brisbane, Australia, and has 92 employees. Its editor has a wide variety of templates, filters, and plugins. In addition, it allows you to export content directly for social networks. In July of this year, it announced that it had reached 17 million registered users, with adoption in more than 390,000 companies. The company claims that the firms that use its software include Google, Microsoft, Deloitte, Zendesk, and many other well-known ones.
