Rumors about the Twitter Blue subscription have only been happening in recent weeks, especially after well-known researcher Jane Manchun Wong revealed various details about it. However, we have never been closer to launch than we are right now. And it is that, in the last hours, Twitter has updated its page in the App Store indicating a new type of in-app payment called “Twitter Blue”. Its cost? 2.99 euros or 2.99 dollars.
The company, at the moment, has not issued any official statement confirming the launch of this new subscription . Nor has he spoken on social networks about it. However, the inclusion of this in-app payment on its App Store page suggests that Twitter Blue is not only real, but is probably closer than we think.
In parallel, Jane Manchung Wong has revealed some of the characteristics that would come from the hand of this subscription . These include the ability to change the application icon, select between different themes, and a new reading mode. In the past, the engineer also indicated that Twitter Blue would allow creating collections of tweets or undoing the sending of a tweet.
Recently, Twitter announced the purchase of Scroll, a startup that allows you to read news from various reputable media without advertising in exchange for a monthly subscription . The startup's CEO himself indicated on his Twitter profile that Scroll functions will be integrated into a new Twitter subscription at the end of the year.
It is possible that this option will also be integrated under Twitter Blue or, on the contrary, that the company announces a second subscription with a higher cost that includes the Scroll functions. This last possibility was indicated by the engineer Jane Manchung Wong in a tweet.
Twitter Blue is not the only recent experiment of the social network
Lately, Twitter seems to have accelerated the pace with which it implements new features in its social network . In addition to preparing the ground for Twitter Blue, the company recently launched Spaces – which competes with Clubhouse -, began offering stories within its app – like Instagram -, relaunched the account verification program, announced Super Follow and Tip Jar to monetize better content, etc.
When it comes to Twitter Blue, the company's biggest challenge is getting customers to pay for a service they are used to receiving at no additional cost. If they succeed, it will be an important strategic step that would reduce their dependence on the advertising market , their main source of income.
