Although online commerce continues to gain ground, there are still quite a few people who need to touch and test products before buying. For all of them, Dyson opened a physical store in Barcelona in April, a place where anyone who wants to can come and experiment with Dyson products , whether they have in mind to buy them or not. .
As a curiosity, the store has been designed by the founder of the company, James Dyson, and to facilitate the visitor experience it has different sections designed for each of the categories. In addition, it has a beauty laboratory where personalized hair diagnostics and styling tests are carried out with personal care tools , such as the Dyson Supersonic hair dryer, the Dyson Corrale straightener and the Dyson styler. Airwrap.
The Dyson concept of a physical store
The first store that Dyson opened was in Paris in 2000, when there were hardly any similar initiatives in the sector. Since that year, more than 200 have been opened all over the world, designed with a minimalist aesthetic and where the product is the true protagonist.
The objective of these stores is that someone who wants to buy a Dyson product, which we must not forget that they have a slightly high price, can solve all the doubts they may have. It is also focused on solving all the problems that users of Dyson products may have , without having to go to different technical centers.
In each store there is a demonstration area, where you can see, for example, how the new vacuum cleaners detect dust and an area dedicated to air care, where you can see how the latest Dyson purifiers and fans work.
Latest news at the Dyson Store in Barcelona
At the recently opened Dyson Store in Barcelona, in the La Maquinista shopping center, everyone who comes will be able to see the company's new products , such as the new Dyson V15 Detect laser vacuum cleaner, the Dyson Omni-Glide omni-directional vacuum or the Dyson Purifier Hot + Cool Formaldehyde purifier.
