Instagram introduced its short video platform, Reels, last year to compete with rivals like TikTok and YouTube Shorts. Since then, the feature has gained immense popularity in several regions, but it still lags behind TikTok in the US.
In recent months, Instagram has introduced several new features in Reel to attract more users, such as the ability to shop while viewing them. Now, the American company is integrating the Reels into the Facebook app in the United States, to further increase adoption.
Facebook initially tested the integration with a few creators in India earlier this year and it is now available in the US. An excellent move for creators as it will help them reach a wider audience via Facebook. The Reels will be displayed in a dedicated section on the News Feed and will also be available in Groups. Facebook will also reportedly suggest relevant Reels to users to help smaller creators reach a wider audience.
