The UNILAD site, best known for its hugely popular Facebook page that publishes almost exclusively viral content, will be placed in receivership due to its large debts. A court has sentenced the company that controls the site to pay over £ 6 million to creditors, and £ 1.5 million to the UK tax department. Among the creditors is company co-founder Alex Partridge, who believes he has the right to get back around £ 5 million. UNILAD was initially founded in 2010, only to be relaunched in 2014 as a site designed specifically for social networks.
Over the years his main page on Facebook has become a model for all those newspapers that want to make Facebook their main business model, and had reached more than 39 million “likes” (to which must be added dozens of others millions of “likes” from secondary pages). UNILAD's strategy, centered on low-quality content with great potential to circulate on the Internet, in the last year collided with the new rules of Facebook, which following the Cambridge Analytica scandal decided to penalize viral content.
