After weeks of negotiations, financial services software company Intuit has confirmed that it will buy MailChimp , the popular email marketing platform. The deal, valued at a capital $ 12 billion, will include cash and stocks.
According to the statement, the acquisition will boost Intuit's growth plans by offering comprehensive services for small and medium-sized companies. In fact, the future owner of MailChimp is not a known player in the marketing world. It is most well known for its QuickBooks and TurboTax accounting solutions.
The financial software company ensures that the joint work of Intuit and Mailchimp will help platform users find an “end-to-end solution.” It will allow from putting a business online, to marketing products, managing clients, paying employees and others.
“Delivering on the promise of being a trusted solution, small and medium-sized businesses will have the power to combine their Mailchimp customer data and QuickBooks purchase data to get the useful information they need to grow and run their businesses with confidence. “, assures the company.
MailChimp will not change its services
Credit: MailChimp MailChimp CEO Ben Chestnut says the transaction will not affect users of his platform. In this sense, the same products, tools, support and the brand will be maintained. However, the executive points out that he expects all of this to “improve” in the hands of Intuit.
MailChimp, based in Atlanta (United States), was founded in 2001 as a web design agency. Shortly after, he changed his focus to email marketing services and added other digital advertising services, newsletters, and customer management tools.
It currently has 13 million users worldwide. 2.4 million monthly active users and 800,000 paying customers . Two of its great strengths are data and technology. It has 70 billion contacts and a powerful automation system at scale powered by artificial intelligence.
In its 20-year history, MailChimp has never participated in a funding round . In other words, it has never received external funding to continue operating, something that translates into an achievement as it was sold for 12 billion dollars, having been developed solely with its own means.
