TikTok aims to broaden its horizons and provide new tools to developers and content creators. The social network confirmed that it is working on creating its own platform to develop experiences with augmented reality within the popular video app.
According to TechCrunch, the tools offered under the name TikTok Effect Studio are in private beta. Those who wish to be part of it have to apply through a form, where they must include their level of experience in working with augmented reality, among other data.
Basically, what TikTok wants is to have its own catalog of effects based on this technology . In a way, this is a logical step for the platform, taking into account that it is also making the leap to stories. Let's remember that Snapchat and Facebook already have a wide catalog of resources created from augmented reality.
The Effect Studio private beta is initially available in the United States and a handful of other countries. From the social network they have not yet mentioned when it would be available in other markets, nor if there is a tentative date for its stable launch.
TikTok joins the field of experimentation with reality augmented
Photo by Solen Feyissa on Unsplash The launch of TikTok Effect Studio was unofficially known through consultant Matt Navarra, in mid-August. However, now the popular video app has confirmed its existence with the launch of the Effect House website. In any case, in the TechCrunch report they clarify that the initiative is still in a very early stage .
Let us bear in mind that, in recent months, TikTok has taken an interesting leap in the incorporation of different tools and technologies . The world's most downloaded app recently launched a new feature called Jump, which makes it easy to integrate with third-party platforms.
In addition, it has released development kits for new authentication tools, and to simplify the use of music and sounds in publications. And as if this were not enough, it would also be working on the possibility of expanding its presence in electronic commerce with purchases within the application.
At the moment it is unknown when the effects based on augmented reality will arrive at TikTok, but the video app is already working to get on that train .
