TikTok is working on a new feature that will allow content creators to earn more revenue through the app. The feature, which is being tested in Turkey and Dubai, according to BuzzFeed, will be called “ Shoutouts “. It is designed so that users can receive greetings, congratulations or personalized messages from their favorite creators
Shoutouts will work very similar to apps like Cameo or Vibox. People will be able to request a personalized video from their favorite content creator and use TikTok coins as a payment method. TikTok coins are obtained by changing real money from the application itself, or through TikTok Bonus, which allows you to earn money when someone downloads the app through an affiliate link.
Content creators, for their part, can activate the function in their profile and establish a personalized rate , which may vary depending on the type of video or its duration. As a screenshot of the feature shows, the creator will have three days to accept the request.
Once accepted, you must create a clip and send it through the direct messages of the app. TikTok will deposit the coins in your account, which can later be exchanged for real money. Users will also have the opportunity to rate the video . Opinions will be displayed on your profile and will let other interested people know if it is worth requesting a custom clip.
TikTok will review custom videos
Photo by Solen Feyissa on Unsplash Personalized videos will be reviewed by TikTok with the aim of preventing the function from being used in an inappropriate way . Therefore, and as described in the app, it could take up to a week to reach the recipient. It is unknown what requirements an account must meet in order to activate this feature.
The app developed by ByteDance already has an option that allows you to generate income through videos. This is the creators fund , a tool where users earn money for visits or likes of those videos published in their account. The creator fund is available to those of legal age, with more than 10,000 followers and with a number greater than 100,000 views in the last 30 days.