An important change is coming in the most popular video social network in the world. From now on, TikTok users will be able to share videos up to three minutes long . This will imply a radical leap, taking into account that previously the limit was 60 seconds.
It is not the first time that the platform has made a determination of this type. It is worth remembering that, in principle, TikTok accepted videos of up to 15 seconds in length, but then extended them up to a minute. However, at the end of last year it began to test the possibility of multiplying the duration again with the aim of attracting more content creators.
“With longer videos, They will have the canvas to create new or expanded content types on TikTok, with the flexibility of a little more space, “said Drew Kirchhoff, the company's product manager. Basically, what TikTok aims is that users can extend their publications, without the need to segment the content into several parts .
Although it is true that A common practice of tiktokers is to invite the public to follow them to access the continuity of a publication, the 60-second limit already generated some discomfort. In addition, the popular video platform is constantly searching for functions to differentiate itself from the competition. .
Three minute long videos, the new TikTok feature
Photo by Solen Feyissa
Since TikTok increased the duration of its publications from 15 to 60 seconds, many other platforms copied it without much qualms . The appearance of YouTube S horts and Snapchat's Spotlight were some of the most resonant cases “inspired” by the popular social network.
Anyway, the new extension in the length of their videos generates a new Question: To what extent can TikTok expand this feature without losing its essence? It is clear that all decisions are based on the study of statistics and interactions, and are not taken at random. However, it will be interesting to see the reaction of users when the feature is implemented effectively.
The option to upload videos of up to three minutes in length will arrive on TikTok “in the next few weeks”. Users will see a notification advising of the new limitation when the update is available.
