Twitter has long been working on a proposal to offer exclusive content through a subscription. In the last hours, the social network took an important step in the adoption of technology that may be key for that platform: they bought Scroll .
What is Scroll? It is a service that “removes” ads and pop-ups that impair access to content on news websites. Unlike a conventional ad blocker, Scroll is a paid service with a subscription of $ 5 per month .
The money collected through the tool is distributed among the associated informational portals, as compensation for the advertising not shown to visitors . What is striking about Scroll is that it does not block ads, but rather generates a special cookie for users so that affiliated sites do not display “unwanted” content.
Now the platform has passed into the hands of Twitter, which has added a very strong technological asset to its future plans. For now, Scroll will continue to work as it had been doing, but only for already registered users . The option to create new accounts is already disabled.
“This is an exciting opportunity for us to introduce this proven model to the editors of our service, and make news reading better for everyone involved,” said Mike Park, Vice President of Products at Twitter. In addition, the manager referred to Scroll as a “significant addition” to the work of “shaping a future subscription service” on the social network .
What is Twitter looking for with the purchase of Scroll?
This is how Scroll works, the new tool bought by Twitter | Credit: Twitter There are no details yet on what role the technology behind this new acquisition will play in the future of Twitter, but there will be no shortage of alternatives. In fact, Park hinted that the Scroll model could be integrated with the newsletters of Revue , another recent acquisition.
“As a Twitter subscriber, imagine having access to premium features where you can easily read articles from your favorite news outlet or a Revue writer's newsletter, with a portion of the subscription going to the editors and writers who create the content “, he explained.
With the purchase of Scroll, the social network also got Nuzzel . This tool generated a daily newsletter with the most important publications of the people followed by a user on the social network. However, it will not continue its development and will stop working on May 6. Regardless, Twitter promised to adopt its main aspects in the future.
