Twitter teamed up with meteorologist and journalist Eric Holthaus to launch a new platform called Tomorrow. It is a meteorology service that, in principle, is available in a handful of cities in the United States, as well as in the Dominican Republic. However, its scope could expand internationally as of 2022.
According to the announcement, Holthaus will work with 18 meteorologists to provide weather-related content, with part of it being free and the rest accessible through a paid subscription .
Tomorrow will initially be available in Atlanta, Dallas / Fort Worth, New York, San Francisco, Boston, Detroit, Philadelphia, Charlotte, Houston, Portland, Washington DC, Chicago, Minneapolis and San Antonio. Outside the United States, meanwhile, it will be accessible from Toronto, Canada, and the Dominican Republic.
Behind the meteorology service powered by Twitter will also be an important team of editors specialized in weather, estimated to be between 20 and 30 members. Four other collaborators who would work part time would also join. In this way, Tomorrow wants to take advantage of meteorology as a popular topic of interaction among users of the social network .
Twitter bets on meteorology to boost its subscription model
Mike Park, Vice President of Twitter Products, assured that the weather and the social network are “an ideal couple” . “Some of the biggest peaks in the conversations on Twitter are linked to severe events such as hurricanes, floods and fires,” said the manager.
For his part, Eric Holthaus explained that Tomorrow will offer newsletters and long-form content on Twitter through Revue. It will also produce paid access audio rooms in Spaces and a platform for questions and answers via e-mail that will also be tied to a subscription.
The cost of the new Twitter meteorology service will start at 10 dollars a month , although more details about its operation are still pending. Clearly it is not a completely economic proposal, but it aims to install a business model of personalized interaction.
If the first version of Tomorrow is successful, its international expansion may find a significant market to capitalize on. In particular, thinking of those who seek more detailed and specific information on the impact of the climate in the area where they reside.
