Twitter is working on a new function that will allow to buy products through the profile of a store or brand . The feature called “Shop Module” is being tested on a limited number of users on iOS and is expected to expand to more people in the coming months.
Those brands or businesses that offer products over the internet may publish their articles on their Twitter profile. These will be displayed at the top of the page . Internet users will be able to get a preview and a brief summary of the article, as well as its price. By clicking on the product you will be redirected to the company's store. Therefore, the entire checkout process will be managed by the brand.
Those companies that want to publish their articles on their profile must have a professional account, option that can be activated through the Twitter settings and that offers some extra functions so that businesses or companies can better manage your social networks. Everything indicates that it will not be necessary for the profile to be verified.
At the moment, only a limited number of stores in the United States can add their items to their Twitter profile. Among them, companies that sell fashion products, games, technology or entertainment pages, as detailed by TechCrunch.
The future of Twitter is through electronic commerce
Ned Segal, Twitter's CFO, revealed a few months ago that the intention of the social network was to implement new functions related to electronic commerce . Segal noted that a large number of users accessed Twitter to research an item before buying it. The social network has also already been testing some shopping-related features, but none of them have been officially launched.
Twitter is not the only platform that is working a function so that users can buy products through the social network. Instagram, in fact, has a specific section in its app and stores have the possibility to include a button on their profile so that users can see the items they offer. In addition, TikTok is also working on a feature similar to that of Instagram, which will allow brands to create a store section within their profile.
