In 1987 Rick Astley sang “ Never Gonna Give You Up “, I will never abandon you, and over 30 years later that song is in fact still very popular, not so much thanks to the success of the same (sorry Rick! – Editor's note) when the Rickrolling , a phenomenon (if you can define it so) so popular that it has its own Wikipedia page. But why this lesson in “memetics”? Because the Never Gonna Give You Up YouTube video just passed billion views .
In the world of Despacito, with its almost 7.5 billion views , a meager football seems like little stuff, but it's probably more symptom than the internet likes to troll rather than the popularity of the song itself.
Who knows what the average time of video viewing will be! How many will close it immediately as soon as they hear the initial drumming, and how many will go all the way? Be that as it may, Astley still celebrated, releasing an autographed blue vinyl of his timeless hit, which not even on purpose is already sold out . The world laughs at his song, but he probably laughs even more. And now who's rickrolling?
