Apple , increasingly committed to protecting the privacy of its customers, has taken an important step with iOS14 and is preparing to take another one: to give users the possibility to decide whether or not to grant the apps access to the tracking of personal data , also in third-party software. Facebook did not take these changes very well, enough to openly criticize them.
According to the Mark Zuckerberg platform, this new form of protection of iOS14.5 will enormously damage the small businesses that they are used by Facebook to advertise their products and services in a targeted manner. A former employee of the social network replies by explaining that these changes will not affect small businesses in any way, because for the type of services they offer it is easy to determine the '' user to which advertising should be directed even without IDFA .
The Identifier for Advertisers provide Facebook and third party sellers a lot of information about users interacting with advertisements. To refine this system more and more, sellers register the IDFA of those who buy the advertised product and share it with Facebook, which can check if this coincides. with the code of a user who has seen the advertisement, so as to prove its effectiveness.
This improvement in the privacy management of Apple , called App Tracking Transparency (Tracking Transparency apps) will be released alongside iOS 14.5 this spring. From that moment, unless you voluntarily choose to do so, it will no longer be possible to be tracked by apps and sites and Facebook fears that this change may change drastically the destination of advertising investments , perhaps in favor of services such as Google Ads .
