In November last year, the video of the song Baby Shark had surpassed the video clip of the song Despacito in terms of the number of views on YouTube, becoming the video most viewed ever on the platform: now, however, Baby Shark exceeds the extraordinary milestone of 10 million views.
The Baby Shark Dance has seen “decent” popularity in recent years thanks to memes: the video was uploaded in June 2016 and, up to 2019, it had only 2 billion views . The content is published by Pinkfong , a South Korean education channel which belongs to the South Korean company SmartStudy . The channel has posted thousands of videos, but none of them have ever come close to the success achieved by the Baby Shark Dance.
Pinkfong's chief executive, Min-Seok Kim , told The Independent:
“It has been a truly meaningful journey that testifies how Baby Shark has connected people around the world and we can't wait to introduce further Baby Shark adventures, which will bring unprecedented experiences to even more fans around the world. “.
